Privacy Policy

This Privacy Policy applies to personal information collected through the website, customer account features, order and payment processes, customer support communications and other services offered by VELVET MART SHOP.

The website is operated by Velvet Mart Technology Private Limited, having its registered office at Prakash City, Naipalapur, Sarriyan Maluhi, District Sitapur, Uttar Pradesh - 261001.

This Policy is intended to operate in accordance with applicable Indian laws relating to privacy, electronic commerce, information security and personal data, as amended or brought into force from time to time.

Depending on how you interact with us, we may collect information that you provide directly, information generated during your use of the website and limited technical information necessary to operate and secure our services.

Payment Information

Payments may be processed through independent payment gateways, banks or payment service providers. We may receive transaction references, payment status and limited related information necessary to process your order.

We do not intend to store complete card numbers, CVV numbers, UPI credentials, banking passwords or other authentication credentials unless specifically required and lawfully permitted. Payment providers may process such information under their own privacy and security practices.

Personal information may be processed for lawful purposes connected with providing and improving our services, including:

• Creating and maintaining customer accounts.
• Accepting, processing, confirming and fulfilling orders.
• Processing payments, refunds and cancellations.
• Arranging shipping, delivery and order tracking.
• Communicating order confirmations, delivery updates and service messages.
• Responding to customer service requests, complaints and grievances.
• Detecting suspected fraud, abuse, security incidents or unauthorised activity.
• Maintaining accounting, taxation, transaction and statutory records.
• Improving website functionality, performance and customer experience.
• Sending promotional communications where permitted and where required consent has been obtained.
• Complying with legal obligations, court orders or lawful government requests.

Where applicable law requires consent for the processing of personal information, we may ask you to provide consent through an appropriate notice, checkbox, electronic action or other legally recognised method.

Where applicable, you may withdraw consent using the method provided by us or by contacting us. Withdrawal of consent will not affect processing already lawfully undertaken before withdrawal.

Certain information may remain necessary for performing an order, maintaining statutory records, preventing fraud, resolving disputes or meeting other legal obligations.

Our website may use cookies and similar technologies to operate essential functions, remember preferences, maintain shopping carts, support account login, improve performance, prevent fraud and understand how the website is used.

Cookies may include session cookies that expire after your browsing session and persistent cookies that remain for a limited period.

You can usually control or delete cookies through your browser settings. Blocking certain essential cookies may affect shopping cart, login, checkout or other website functionality.

We do not intend to sell personal information merely as a commodity. Personal information may be disclosed to third parties where reasonably necessary to operate our business or where disclosure is legally permitted or required.

Such recipients may include:

• Courier, logistics and delivery partners for shipment and delivery of orders.
• Payment gateways, banks and payment service providers for transaction processing.
• Website hosting, technology, cloud, communication and security service providers.
• Accounting, professional and compliance service providers where reasonably necessary.
• Government authorities, regulators, law-enforcement agencies or courts where disclosure is required under applicable law.
• A successor or acquiring entity in connection with a lawful merger, restructuring, sale or transfer of all or part of the business, subject to applicable law.

Where reasonably practicable, we expect service providers receiving personal information from us to process it only for authorised purposes and to maintain appropriate security safeguards.

We take reasonable technical and organisational measures appropriate to the nature of the information we process and the risks associated with such processing.

Measures may include access controls, account authentication, secure communications, software maintenance, backups, restricted administrative access and security monitoring where appropriate.

We aim to retain personal information only for as long as reasonably necessary for the purpose for which it was collected or for such longer period as may be required under applicable law.

Retention periods may depend on factors such as:

• Whether your customer account remains active.
• Completion of an order, return, refund or related customer service matter.
• Taxation, accounting and statutory record-keeping obligations.
• Prevention and investigation of fraud or misuse.
• Establishment, exercise or defence of legal claims.

When information is no longer required, we may delete, anonymise or otherwise dispose of it in accordance with applicable requirements and our operational processes.

Subject to applicable Indian law and the extent to which relevant statutory provisions are in force, you may have rights relating to your personal information.

These may include, where applicable:

• Requesting information about the personal data being processed.
• Requesting correction, completion or updating of inaccurate personal information.
• Requesting erasure of personal data where legally available.
• Withdrawing consent where processing depends upon consent.
• Raising a complaint or grievance concerning the processing of personal information.
• Exercising any other right made available under applicable data-protection law.

We may need to verify your identity or request reasonably necessary information before acting on a privacy request. A request may be refused or limited where retention or processing is required or permitted under applicable law.

Our website is intended for general online shopping and is not specifically directed at children.

Where processing of children's personal data requires parental or guardian consent under applicable law, we will take reasonable steps to comply with those requirements to the extent applicable to our services.

If you believe that personal data of a child has been provided to us contrary to applicable requirements, please contact us using the grievance information below.

The website may contain links to third-party websites or may integrate services provided by payment processors, logistics providers, social platforms or other independent entities.

Their collection and processing of information is governed by their own privacy practices. We encourage you to review the privacy policies of third-party services before providing them with personal information.

Certain technology, hosting, communication, analytics or service providers may process information using infrastructure located outside India.

Any cross-border processing or transfer will be undertaken only to the extent permitted under applicable Indian law and subject to any restrictions, notifications or requirements issued by competent authorities from time to time.

Where permitted by law, we may use your contact information to send information regarding products, offers or promotions.

Where consent is legally required, promotional communications will be sent only after obtaining the required consent. You may use any unsubscribe facility provided or contact us to request that such communications stop.

Transactional or service communications relating to orders, payments, account security, returns, refunds or customer support may still be sent where necessary.

We may revise this Privacy Policy from time to time to reflect changes in our services, technology, business practices or applicable laws and regulations.

The updated version will be posted on this page with the revised "Last Updated" date. Where required by applicable law, additional notice or consent may be provided or obtained.

This Privacy Policy and matters relating to privacy and personal data shall be governed by the laws of India to the extent applicable.

Nothing in this Policy is intended to limit any statutory right, remedy or jurisdiction available to a consumer or data principal under applicable Indian law.